Softcon has become the biggest platform to discuss and explore the ever changing technology landscape as well as developments in software services. Our partnership with the government, especially the Department of Information and Communications Technology (DICT), has enabled us to expand our reach and magnify the impact that the PSIA has aspired for which is to grow the market share of the Philippines in software services and develop the next generation workforce to support this growth, says Jonathan Defensor De Luzuriaga, President of the Philippine Software Industry Association (PSIA).

ICT Industry Development Undersecretary Jocelle Batapa-Sigue delivered an opening remarks for SOFTCON.ph 2024, the premier event for the Philippine software industry. Held last October 18 at SMX Aura Convention Center, this year’s SOFTCON marks its 12th iteration, solidifying its role as a cornerstone in promoting technological advancement and industry collaboration.

With the theme “HELIX,” SOFTCON.ph 2024 symbolizes the resilience and innovation at the heart of the software industry. Much like the helix found in every living organism, the conference reflects the continuous growth and dynamic evolution of technology and its impact on our daily lives.

Undersecretary Batapa-Sigue’s message extends congratulations to the Philippine Software Industry Association (PSIA) and emphasizes the pivotal role of software in the development of the ICT industry. Her speech highlights the importance of cybersecurity, DICT’s efforts to foster digital transformation, and the strategic collaboration between DICT and the software sector. A key focus was also placed on leveraging local talent and ensuring the Philippines’ position as a global leader in IT and software services.

Watch the full video of Undersecretary Batapa-Sigue’s inspiring welcome remarks:

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The Philippine Software Industry Conference (SOFTCON) 2024 was a remarkable gathering of leaders and experts from across the tech landscape, each sharing insights on the industry’s most pressing topics and future directions. The event began with opening remarks from Chucky Castro, the Chairperson of the SOFTCON Steering Committee, followed by a warm welcome from the Department of Information and Communications Technology (DICT) Undersecretary Sigue, setting a collaborative and forward-looking tone for the day.

Throughout the conference, speakers presented on a range of subjects, highlighting both challenges and advancements in the field. Mark Encarnación, Director of Engineering at Microsoft Research, captivated the audience with a talk on staying competitive at the forefront of technology. In another thought-provoking session, Lea Olegario from Emerson Philippines emphasized the importance of product reliability in achieving market leadership, especially through strong supply chain strategies. Peter Noordzij, Head of Wholesale Banking Technology at ING Hubs Philippines, shared insights on building technical expertise within the local landscape, shedding light on the unique journey of ING’s tech team in the Philippines.

Cybersecurity and innovation were key themes in the conference. Jowie Alcala, Country Manager of Pax8, guided attendees through essential practices for maintaining cyber resilience in today’s digital world. Regina Lim from Accenture delved into the core transformations necessary for organizations to thrive in a digital-first environment, emphasizing reinvention as a pathway to sustainable growth. Ijinn Canda of Globe Business contributed further to this narrative, discussing the critical role of technology in ensuring business continuity during times of uncertainty.

A lively panel discussion brought together influential figures in the industry, including Mark Encarnación, Mon Ibrahim of the Analytics and Artificial Intelligence Association of the Philippines, and Ambe Tierro from Accenture. The conversation explored both the challenges and emerging opportunities within the tech and AI sectors in the Philippines, underscoring the country’s potential as a pivotal player in the global digital economy.

SOFTCON 2024 succeeded in uniting industry professionals around a shared vision of growth and innovation, reaffirming the Philippines’ commitment to being a dynamic part of the global tech landscape.